Textured hair is hair that is naturally wavy, curly or coily rather than straight.  Over half of the world’s population has textured hair, and consumers are interested in addressing their hair care needs based on their hair texture or curl pattern and style goal as opposed to their ethnicity.  Textured hair types have received increasingly more attention in recent times with companies and stores delivering more product lines and campaigns dedicated to wavy, curly and coily-haired consumers. ...